Description

1750 Tysons (12023), United States of America, McLean, Virginia

Marketing Technology Manager, Data and Decisions

Capital One's Retail Bank has risen up the banking league tables, capitalizing on industry-leading products and a unique National fintech brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team has been transforming into a customer-backed, data-driven, digital-first and efficient Modern Marketing function to unleash Capital One Bank's growth potential. Our team is made up of a diverse and talented group of Marketeers, Business Analysts, Marketing Technologists, Data Analysts, Data Scientists, Program Managers, Process Managers, Designers-all working together to create highly relevant and engaging marketing experiences.

The Consumer Bank Marketing Technology group empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management.

About the role:

We are looking for a Marketing Technology Manager within our data and decisions teams who is a hybrid professional that offers a blend of Data domain, Marketing, Technology and Product Ownership skills. They are imaginative, collaborative, and driven about innovating, launching and advancing great marketing capabilities and experiences. As a MarTech Manager, you'll lead nimble cross-functional teams of data analysts and project managers who share your passion and drive for solving human and business problems with data. This role will be highly focused on launching our new data platforms enabling customers experiences across all channels

Key responsibilities:

• Own, run, enhance or transform our current data platforms supporting one or more Marketing Technology capabilities
• Serve as the champion within the Marketing data organization for their capability
• Leverage agile routines to define, estimate, prioritize and plan the work bodies for their capability workstream, and be able to paint a clear picture of the roadmap of features/enhancements and provide transparency of progress along the way using tools like Jira
• If the need to replace a capability arises, is able to establish clear and detailed requirements; evaluate build vs buy choices from Industry for fit against technical, functional and cost dimensions; and work with technology teams to implement the chosen path
• Ensure new launches go smoothly across the various stages (testing, launch, burn-in period, etc) and conduct retros to continually improve outcomes
• Continually assess how our marketing teams use data and find ways to improve customers and marketer experience and efficiencies
• Measure the impact of their workstream and implement measures to improve the impact profile of their workstream on the marketing bottomline
• Ensure the capability set under their care is well managed from a risk profile stand point and has the right monitoring/alerting/response procedures in place
• Collaborate with other product owners across Bank MarTech to ensure data capability effectively integrates with the broader Martech ecosystem
• Continually advance the test and learn experimentation agenda for their capability
• As applicable, mentor and grow associates on the team and elevate their MarTech and professional expertise.

Competencies

To be successful in this role, candidates must have the following competencies:

• Ability to serve as a crucial bridge between Marketers,Data analysts and IT. The person in this role will liaise within the marketing function of a business, elicit and then translate marketing needs to a technology implementation to deliver on marketing goals
• Marketing chops: Has a working understanding of Marketing functions and in particular the role that data and technology play in powering those functions. Functions include: Building data assets, data domain models, understanding of customer data platforms, Campaign lifecycle and workflow, Integrating prospects and customer data, Marketing Analytics, etc.
• Platform savvy: While this role is not meant to be hands-on in the technology, this role should understand architectural underpinnings of the solution and be able to lean in and drive the conversation with Tech and other partners
• Data Driven: Strong handle on how data threads through the marketing platforms and a keen perception of how best to drive maximum leverage of data and insights
• Influence: Ability to guide, motivate, and inspire others to think differently and navigate through different parts of the organization to get things done
• Ownership: Determination that manifests in a deep sense of ownership over the scope with which you are entrusted
• Collaboration and Communication skills: Maintain strong working relationships with marketers, technology team members and other matrixed organization representatives; able to communicate your point of view in an engaging way
• Detail orientation: You're not afraid to get in the specifics and the weeds, but are able to pull up details in a manner that is consumable by disparate audiences.
• Continuous learning: Demonstrates a strong lean to expand and learn other Marketing Technology capability areas; keeps close to latest trends and innovations in Marketing Technology (ex: increased use of AI) and adopts them in a meaningful way to drive leverage

Basic Qualifications:

• Bachelor's Degree or Military experience
• At least 6 years of experience in building, launching and enhancing marketing data platforms
• At least 3 years of experience in at least one of the following capabilities: Customer Data Platforms, 1st party data platforms, prospects data, data subject area based models, Email Marketing Software, Cross-channel Campaign Management and Journey Orchestration Software (Salesforce Marketing Cloud, Marketo, Oracle Marketing Cloud, Zeta Global), Digital Marketing and Ad Tech platforms (DMPs, LiveRamp, Google suite), or Marketing Analytics (Datorama, Looker)
• At least 2 years of experience with digital analytics platforms and visualization tools (Google Analytics, Adobe Analytics, Tableau)
• At least 2 years of experience using Agile or Iterative delivery methodologies

Preferred Qualifications:

• Master's Degree in Marketing or MIS disciplines
• Experience working in Marketing Technology initiatives for financial, insurance, auto or retail industries

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.